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5 cloud security measures you need to take

5 cloud security measures you need to take

If you’re considering transitioning your business to the cloud, have you considered the security of the platform? While providers would like us to believe that the friendly fluffy cloud image used to market the service means it is automatically secure, the truth is that the reality is far different.

Dashboards assist in business functions

Dashboards assist in business functions

A dashboard is a business intelligence tool used to display metrics and key performance indicators (KPI) for organizations. The tool has grown in popularity over recent years, since implementing business dashboards has become cheaper and easier than ever before.

Facebook is about to bring ads to Messenger

Facebook is about to bring ads to Messenger

Say goodbye to your advertising-free Facebook Messenger conversations – the social networking giant has announced its plans to bring promotional messages into the fold. The private messaging feature of Facebook became one of the site’s newest features when it was recently branched off of the main platform.

Measure your social media ROI to win business

Measure your social media ROI to win business

For many businesses, social media marketing is unchartered territory. It’s too easy to think that simply by creating a business page on Facebook or opening a Twitter account, you are giving yourself access to whole new markets. If only it was so easy! To gain business from social media, you need to know which of your marketing tactics are working for you and which aren’t. That’s why we’ve gathered some practical ideas that allow you to track your marketing progress and ROI.

Why it’s difficult to track social media ROI

The reason many business owners find it difficult to track social media ROI is because they don’t understand the purpose of the platforms from the perspective of traditional marketing.

4 essential components of a BCP

4 essential components of a BCP

Disasters can strike and ruin businesses at the most unexpected times, but observant companies will prepare for the worst – they will have a business continuity plan (BCP) at the ready. Not only can they survive a disaster, they also gain an increased competitive advantage over competitors due to quick responsiveness and recovery.

Securing your company’s data

Securing your company’s data

There have been many security breaches to big-name companies over the past few years – eBay, Adobe, Home Depot, and Sony Pictures to name a few. While large enterprises are primary targets for hackers, small and medium-sized businesses are also vulnerable, and therefore need to arm themselves against data security threats.

BI is easy when you ditch these mistruths

BI is easy when you ditch these mistruths

What does business intelligence mean to you and your company? Most business owners think they have a pretty good idea, when the reality is that our grasp on this most vital of business tools is all too often outdated and no longer fit for purpose. Just like other concepts and tools inside and beyond the corporate world, the ideas behind business intelligence have seen dramatic changes in recent years – fuelled not least by the arrival of a new generation of entrepreneurs who have set out to do things differently.

Network like a pro on social media

Network like a pro on social media

Do you use social media for fun, but have no idea how to harness it to grow your business? You’re not alone. There are thousands of business owners out there who are clueless when it comes to social media as a networking and marketing tool. So to help you understand basic social media etiquette and how to network like a pro, we’ve given you a quick rundown of how to use Facebook, LinkedIn and Twitter to benefit your business to the max.

BI tool Datazen bought by Microsoft

BI tool Datazen bought by Microsoft

Business intelligence tools should be on the radar of every entrepreneur. Without them, how can you know where your organization is doing well, where it needs to improve or how it is going to grow? Microsoft recognizes the growing significance of the business intelligence market and has just acquired Datazen, a three-year-old business intelligence and data visualization platform.

Using email marketing to retain customers

Using email marketing to retain customers

Email marketing has been around for a long time, and it certainly works if you want to increase your business’s income. Your clients will most likely provide their email addresses when they purchase your products or services, and it is up to you to make the most out of this valuable piece of information.