When you were new to the world of websites and analytics, your goal may have initially been to increase your business’s site traffic to maybe 50 visitors a day. Once you hit 50, you then reached 100 soon after, and then 200. Yet with each higher traffic milestone realized, you didn’t see the corresponding sales conversion.
Running a business is time consuming. You likely are so busy managing staff, looking for growth opportunities and satisfying your clients that you have little time to search for technology solutions that can benefit your business. Even worse, you may be so frustrated with your current IT system that you make an impulsive technology purchase that causes more harm than good.
Social media marketing is one of many effective methods to expand your business’s reach to a wider group of audience that could eventually turn into potential customers. When we think of social media marketing, our thoughts immediately turn to Facebook.
How often do you use your favorite search engine to check on a company’s products, services, and feedback before dealing with them? That’s exactly what most people do these days – they research a company and see what others have to say. The same thing applies to your business.
If you’re considering transitioning your business to the cloud, have you considered the security of the platform? While providers would like us to believe that the friendly fluffy cloud image used to market the service means it is automatically secure, the truth is that the reality is far different.
A dashboard is a business intelligence tool used to display metrics and key performance indicators (KPI) for organizations. The tool has grown in popularity over recent years, since implementing business dashboards has become cheaper and easier than ever before.
Say goodbye to your advertising-free Facebook Messenger conversations – the social networking giant has announced its plans to bring promotional messages into the fold. The private messaging feature of Facebook became one of the site’s newest features when it was recently branched off of the main platform.
For many businesses, social media marketing is unchartered territory. It’s too easy to think that simply by creating a business page on Facebook or opening a Twitter account, you are giving yourself access to whole new markets. If only it was so easy! To gain business from social media, you need to know which of your marketing tactics are working for you and which aren’t. That’s why we’ve gathered some practical ideas that allow you to track your marketing progress and ROI.
Why it’s difficult to track social media ROI
The reason many business owners find it difficult to track social media ROI is because they don’t understand the purpose of the platforms from the perspective of traditional marketing.
Disasters can strike and ruin businesses at the most unexpected times, but observant companies will prepare for the worst – they will have a business continuity plan (BCP) at the ready. Not only can they survive a disaster, they also gain an increased competitive advantage over competitors due to quick responsiveness and recovery.
There have been many security breaches to big-name companies over the past few years – eBay, Adobe, Home Depot, and Sony Pictures to name a few. While large enterprises are primary targets for hackers, small and medium-sized businesses are also vulnerable, and therefore need to arm themselves against data security threats.