Do you use social media for fun, but have no idea how to harness it to grow your business? You’re not alone. There are thousands of business owners out there who are clueless when it comes to social media as a networking and marketing tool. So to help you understand basic social media etiquette and how to network like a pro, we’ve given you a quick rundown of how to use Facebook, LinkedIn and Twitter to benefit your business to the max.
Business intelligence tools should be on the radar of every entrepreneur. Without them, how can you know where your organization is doing well, where it needs to improve or how it is going to grow? Microsoft recognizes the growing significance of the business intelligence market and has just acquired Datazen, a three-year-old business intelligence and data visualization platform.
Email marketing has been around for a long time, and it certainly works if you want to increase your business’s income. Your clients will most likely provide their email addresses when they purchase your products or services, and it is up to you to make the most out of this valuable piece of information.
Disasters, whether in the form of man-made errors or natural causes, are a business’s worst fear. Imagine coming to your office one morning to find the internal servers destroyed overnight by a massive flood. This could be the end of the road for your company, unless you have a business continuity plan (BCP) to cope with the situation.
When we think of social media marketing, our thoughts instantly turn to Facebook and Twitter. Yet, while it’s true that there are results to be had and success to be earned using these two popular channels, it is equally true that other platforms like Pinterest are on the rise and worth investing some time in too.
Nowadays, most business owners have a number of social media accounts. They use social media for various purposes, whether it’s to communicate with existing and potential customers, to showcase and announce their latest products, or to expand their online presence.
We all know that computers can get infected with viruses, but did you know that your phone or tablet can as well? Yes, it is in fact true. And just because you have a new fancy Android device, doesn’t mean you’re immune. So if your phone or tablet starts acting funny and you suspect a virus is responsible, it’s time to take action with these six steps.
There are several factors that contribute to a business’s success, whether it’s a good location, quality products and services or a well-planned marketing strategy. But in addition to these, the one important component that every company should have is a reliable customer relationship management (CRM) system.
The one mistake most small business owners make is not thinking about a disaster before it happens. Unfortunately, when their businesses are threatened with a sudden flood and massive data loss, it’s already cost them plenty of time and money. Disasters can come in a variety of forms, whether as a result of natural causes or man-made errors – but it’s important to remember that the damage they cause can be minimized.
If you use a Facebook page to promote your business online, you’ll know that your like count – the number of users who have liked your page – is among the most critical metrics you monitor in order to understand the reach and success of your social marketing activities.