Why you should plan for BI wisely

Why you should plan for BI wisely

Business Intelligence (BI) software has helped thousands of small and medium-sized businesses around the globe increase profits and improve efficiency. If you think your business will enjoy similar success by simply installing some software you are sorely mistaken.

How boring brands can win on social media

How boring brands can win on social media

As a business owner, you may think social media isn’t worth the effort. You may have dabbled in Twitter, Facebook, or LinkedIn and seen minimal (if any) results. Of course there are other businesses that do well on these platforms – like Nike or Google – you may think.

Best storm preparation is communication

Best storm preparation is communication

There is nothing worse for a company and its customers than being forced to close because of inclement weather. And with winter almost upon us once again, now is a good time to make sure your business continuity plan is prepared for anything and everything mother nature is looking to throw your way.

Security rules to keep your SMB safe

Security rules to keep your SMB safe

How secure is your business’s network? If your organization lost access to all data for 48 hours due to a cyber attack, could you still operate? Today, small and medium-sized businesses are increasingly targeted by hackers. If your security isn’t up to par, you could suffer a drop in profits and a damaged reputation, and could even potentially go out of business.

Avoid these common SEO pitfalls

Avoid these common SEO pitfalls

Establishing a well-thought-out search engine optimization (SEO) strategy goes a long way in ensuring your website gets the top spot in search results. Unfortunately, most business owners fail to recognize the importance of SEO, and are taken in by get-ranked-quick schemes that will not only damage their website reputation but also get them penalized by major search engines.

Bug in WhatsApp leaves users exposed

Bug in WhatsApp leaves users exposed

Popular mobile instant messaging app WhatsApp was at the center of a recent security breach which saw the information of as many as 200 million users potentially exposed to the mercy of hackers and malware. The threat, which affected the recently launched web-based version of WhatsApp, was detected by an IT security firm in Israel and patched up before news of it became public.

Is a dislike button coming to Facebook?

Is a dislike button coming to Facebook?

You may have heard the recent news that a dislike button is coming to Facebook. And while you may imagine that now customers will have the ability to dislike your post or even potentially your business fan page, the truth of the matter is not so black and white.

Self-service BI 101: what you need to know

Self-service BI 101: what you need to know

Organizations are using business intelligence (BI) tools to gain insight about their customers, sales, and the effectiveness of their marketing activities, allowing them to make faster and better-informed business decisions. There are two forms of BI that organizations can invest in: the traditional version, and self-service.

Social media ROI for the small business

Social media ROI for the small business

For many small business owners, maintaining an active presence on social media can be a challenge. It takes time and money, and when you see little return on your investment it can be both perplexing and disheartening. If you’ve personally struggled with social media marketing, it may offer you some comfort to know you’re not alone.

Working from home, a key to BCPs

Working from home, a key to BCPs

Somewhere in your Business Continuity Plan (BCP) is a section detailing what is expected from employees during a disaster. Unfortunately, many companies end up overlooking this aspect of their BCP and assume their staff knows what to do. This can lead to problems, as employees won’t necessarily perform the functions required to keep your company operating.