Failure to understand your customers’ needs and wants could result in ill-informed marketing strategies. And when your company can’t satisfy their demands, they’ll likely turn to your competitors instead. To prevent this, deploying a customer relationship management (CRM) system can make a world of difference.
Ransomware, Trojan horses, spyware and malware are things small businesses like yours don’t ever want to come across. While the term cyber security was once thrown around to scare businesses into purchasing security software, today’s sophisticated threats can leave immense impact, something that antivirus solution alone can’t handle.
Over the previous months, you’ve probably heard about new and disruptive trends like virtual assistants, smartphones, and automation technologies. Some of these IT solutions may even be placed on top of your business priority list. However, with floods, fires, and power outages just around the corner, disaster recovery and business continuity plans should always have a place on your annual budget.
With communication apps such as Skype, WhatsApp, and Slack aiming to conquer audio and video calling, what is a social networking giant like Facebook to do? In a move to enhance its already ubiquitous Messaging app, Facebook is all set to follow suite and occupy a space alongside some of the most dominant VoIP apps in the market, particularly in desktop group video calling.
It’s scary to think you can be simply browsing the Internet when WHAM! a screen pops up out of nowhere claiming that you have been hijacked and will need to pay a bitcoin to free your computer. Unfortunately, ransomware like this is not uncommon. But now there’s a new, more devastating virus that asks victims to pick other victims to replace them in order to get their computer information back safely.
At a recent cloud technology conference, Amazon Web Services (AWS) launched a tool to help streamline data analytics in the cloud. This new tool, named “Glue,” is designed to help reduce the burden on engineers and employees so they can get down to the important elements of data analytics.
The New Year is upon us, and with it comes a new batch of cyber threats. As advances are made in the world of technology, businesses anticipate changes that can make life more convenient. But, like snakes slithering into your home, cyber attackers also keep up with technological changes for their own nefarious ends.
From being an emerging app that allows sharing photos of puppies in vintage-themed filters, Instagram has transformed into a marketing tool that savvy businesses ought to have. The photo-sharing giant now has more than 500 million users, making it an ideal online marketplace.
Small business marketing has often been a difficult endeavor for small business owners. Marketing involves a great deal of time, effort, and can require significant financial investment. For a long time, marketing automation was something only enterprise-level businesses and corporations could afford, but with new technology, that’s no longer the case.
As long as businesses host valuable data, cyber criminals will continue to bypass the security protocols meant to protect this data. The causes of security breaches range from device theft or loss, weak and stolen credentials, malware, and outdated systems that use ineffective security measures.