Blog

June 3rd, 2014

SocialMedia_June02_BWhile many of us have a profile on at least one social media site and likely have for a handful of years now, we are seeing businesses joining these platforms in an ever increasing number. Many business owners create a corporate profile in order to interact with customers and conduct marketing. One of the more popular ways to market your business through social media is through social PPC.

Define social PPC

Businesses who advertise through social media have a number of ways they can get their ads and content seen on this platform. The most popular is based on one of the Internet's oldest marketing schemes: Pay-per-Click, or PPC.

In a broad sense, PPC is the act of paying an advertiser or website to place ads at strategic locations. Placing these ads is usually free, or comes with a nominal fee, but when a user clicks on the ad and goes to the destination site, the owner of the ad pays the advertiser or site a small fee.

In relation to social media, social PPC is simply ads which are placed on the social networks. For example, you can pay Facebook to place an ad on the right-hand bar of certain user's News Feeds. If they click on the ad, Facebook will then charge you a set amount for that click.

Where social PPC differs from other types of PPC, more specifically search PPC - paying search engines to display your ads - is that it is more display oriented. With search PPC, you pay the engine to show your ad when specific search keywords are entered. With social PPC, you pay the site to display your ad regardless of what the user is looking at.

3 Common misconceptions about social PPC

While this process is becoming more popular with businesses, especially those who have integrated social media into their marketing plans, there are some common misconceptions that seem to be floating around.

1. Starting small is the way to go

As with most strategies in business, when starting something new you often want to test the waters before jumping in full scale. Many companies who are trying social PPC for the first time will often start with one or two campaigns running at the same time. While this may work for small businesses with an unproven profile, those with an established profile and marketing strategy may want to try running 3-5 campaigns at the same time.

The reason for this strategy is that it can help spread out the overall views, along with enhancing the quality of information and results. For example, you can easily compare and establish what is working when you have more than two alternatives to compare.

2. You need to be active on the services you target

Despite what some people in charge of marketing believe, you don't need to be active on a social network in order to be able to use social PPC features. Many networks, like Twitter, simply require that you have an account in order to be able to use the ad features.

If you do want to use the ad features of different social networks, you should be sure to at least have a fully completed profile. This includes address, name, location, and business info. Of course, if you want to enhance the success of your initiative, an active profile will help but it is not necessary.

The best example of this is if you want to use the promoted post feature in Facebook. You will need to have content in order to actually use this feature successfully and the more content and followers you have, the higher the chances of what you promote being seen.

3. You MUST be using Facebook Ads

Facebook is the most popular social media platform, and many businesses already have a Facebook Page. But many feel that in order to maximize the potential of their Page, they need to be advertising using Facebook Ads.

Sure, it can help to use this service, but it isn't the only one out there. You do have other options, including different platforms such as LinkedIn and Twitter. To really get the most out of a social PPC campaign you should try different platforms anyway. For example, if you want to target other business customers try using LinkedIn, which is where this target group may be more likely to be found than through Facebook.

Looking to learn more about social PPC or using social media in your company? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
May 29th, 2014

BusinessValue_May26_BAs a business owner, or manager, you probably have a social media profile and create content for it. One of the most common types of content is blog articles, and yet some companies have problems actually getting their content shared. If you post articles to bring in new customers and interact with existing ones, then you need to know how you can enhance the chances that your articles are shared.

The key to getting your content shared

There are countless blog posts on how to create content that is shareable. And to create content that will be shared by users on social media and other platforms you need to know why content gets shared in the first place.

In order to help, we scoured the Internet and found a great article over at OK Dork, which was written by the content masters at BuzzSumo. This article listed things you can do to increase the shareability of the content you produce. While it is quite a long article, we found there were some great tips worth talking about here. In order to make things a little easier, we have split this article into two parts. Here are the first five tips you can leverage to increase the reach of your content, and more specifically the blog articles you create:

Create longer content

Take a look at what people share on their social media profiles and there is little doubt that the vast majority of content is short, and can range from often photos and videos of funny cats to memes. But look at the articles that are shared and you will often find that the most popular ones are actually longer, or long-form as they are referred to by content experts.

The main reason for this is because there are fewer long-form article creators out there, and there is a demand for higher quality, well researched and well-written articles. Sharing this type of content generally adds some depth to a posting which can create a more involved and sustained dialogue.

You might want to mix it up to increase shareability by creating some articles which follow this longer style approach. You could try writing shorter articles on a regular basis, for example, with a 2000 word article say once a month.

People like images

Think about the last time you read an article in the newspaper without an image, or even saw a link on social media without an image. Did you remember the content, or did you even click on the link? Many people wouldn't. So, if you want your content to be shared on social media add some visuals.

With longer content visuals not only serve to draw the eyes of the reader and break up content to keep the reader engaged. For shorter pieces, an image can attract initial attention and give the reader some an idea about what the subject of the content is.

The key here is to include visuals with every piece of content. Make sure that the image relates to the content and is interesting enough to capture attention, enough that users will want to share what they see and read.

Even Twitter users like images

Although Twitter is largely based on text posts visual content tends to be shared more by users of this platform.

As per the point above, try to have a visual with every piece of content. If you are an avid Twitter user, try coming up with titles or overviews that are 100 characters or less. This will leave room for a link on Twitter to the content. If social media users likes the content, and there is an image too, chances are higher that they will share it via Twitter.

Using certain emotions really helps

If you want people to share your content, you need to write articles that evoke emotion. The three most successful, when it comes to sharing, are:
  • Awe
  • Laughter
  • Amusement
If your article inspires one of these three emotions, you have a drastically higher chance of the content being shared. Generally speaking, if content makes someone laugh or think about an issue then are more likely to share what resonates with them.

The other emotion to capitalize on is selfishness. Take a look at your Facebook News Feed and we guarantee that you will see a ton of quizzes shared by people. These quizzes are usually something like "What TV character would you be?, or "What's your dream job?", etc. While entertaining, these quizzes appeal to our more narcissistic sides. They provide little to no value to your followers, but they can be fun and help social media users establish an identity which they can compare with others trying out the same 'test'.

You can also try to create articles that challenge normal assumptions or are opinion pieces on relevant hot-button issues. The spark of debate that the content ignites is sure to attract interaction with comments and sharing, and you can also keep interest going via social media.

Users love infographics and lists

When writing your articles, you have a wide variety of ways you can format your content. Most people will agree that your articles, regardless of length, need to be broken down into easy to read sections, especially if you want to keep mobile users reading. There are a number of ways you can do this, but the two most popular are through infographics and lists.

What this tells us is that readers generally prefer content that can:

  • Display a large amount of information in a clean, easy to read, and visual format i.e., infographics.
  • Are scannable.Take for example list articles. You can format these to be highly scannable, yet still include all the essential information.
  • Tell us what to expect. We like to know what an article is about before we read it.
If you are writing longer articles that contain a large amount of information try creating an infographic, and summarizing the most important parts in a list.

Next month we will reveal five more tips to enhance content sharing. In the mean time, if you have any questions about creating effective content or on social media, contact us today.

Published with permission from TechAdvisory.org. Source.

May 27th, 2014

Facebook_May26_BIf you have a Facebook account, you are likely well aware that the company loves change, implementing it on a never ending basis. For businesses who incorporate social media into their company strategy, it's important that any differences are noted. It seems like almost every week they have tweaked some function or introduced a new feature. One of the latest changes is to your News Feed, and you may not even know it has been implemented.

About the content displayed on your News Feed

The average number of friends a user has on Facebook, and the content they post, is increasing. This makes it difficult to actually see all of the news and posts on your News Feed, which can pose problems for businesses who want and need to keep track.

In order to make viewing content easier, Facebook introduced two views:

  • Top News
  • Most Recent
These two views can drastically change the content you see on your News Feed, and the order it is displayed in. In recent months, the company has changed the default view to Top News for all users. This has created some confusion though, especially for those who want to view everything posted.

Here is an overview of the two Facebook views:

The Top News view

This view is an aggregate of the most popular content posted by your friends and the Pages you follow. If you log out of Facebook and come back after a while, this will be updated to show which posts have gained a lot of attention since you have been gone.

These posts might include a funny video that has received a lot of comments, or even a post from another Page that has gone viral. Now, unless you change it, this is your new default view when you log into Facebook.

To determine what to show in this view, Facebook uses an algorithm which factors in what content is being interacted with and how many people are interacting with it. It then displays this content as being the most relevant and what it decides you are more likely to find interesting. However, this view does not show content chronologically.

For businesses this view option can be really useful. If you have posted content that has been interacted with then there is a better chance that it will be seen by other users through this default view.

The Most Recent view

As the name suggest, this view is of the most recent posts on your News Feed. Posts are presented chronologically with updates from all of your friends and Pages.

This view is a great way to track everything people are posting so that you don't miss those posts which wouldn't be included high up in the Top News view. For businesses, this allows a valuable insight into what people like and don't like at any given moment, and to be able to respond to interactions which are important but haven't necessarily become popular. It could be that by seeing these posts and coming back with a reaction that you then create a flurry of interest which would then be seen in the Top News view.

How to switch between them

Looking to switch between views on your News Feed? You can easily do so by:
  1. Logging into your Facebook account.
  2. Pressing News Feed on the menu on the left-hand side of the page.
  3. Clicking the gray arrow beside News Feed and selecting either Top Stories or Most Recent. This will switch your News Feed view to the one you select.
If you are looking to learn more about Facebook in your business, contact us today to see how we can help.
Published with permission from TechAdvisory.org. Source.

May 22nd, 2014

BI_May19_BIn business, it would be great if we could tell what the future holds. And although we can't predict 100% for sure what will happen, businesses do have a set of tools at their disposal that can help foretell more than a wild guess. The most popular forecasting tool is predictive analytics. While it is employed in many organizations, small business owners are beginning to look into it too.

What is predictive analytics?

Before looking at why businesses might want to implement this type of analytics into their operations, it's worthwhile defining what exactly predictive analytics is. Simply put, predictive analytics is a form of business intelligence that focuses on combing existing information for patterns and useful data that can then be used to make predictions on future outcomes or to identify trends.

It is important to stress that this form of analytics does not tell you what is going to happen. Instead, it is used to figure out what might happen. Think of it as similar to a weather forecast for your business - meteorologists can never tell you what the weather will be like over the next week, they merely use the data they have at their disposal to forecast what the outlook is likely to be in the next few days.

The vast majority of companies who apply these analytics to their business often do so to gain a better understanding of their customers, partners, and other stakeholders. From this they can better identify possible risks and opportunities.

Five reasons to use predictive analytics:

  1. Compete better - Companies who use predictive analysis can generally compete smarter. This is because they can leverage existing data to figure out why their customers choose them. By doing the same, you can then focus on highlighting your strengths. This is especially useful if you have some quality strengths to play with.
  2. Work out how to better meet demand - If utilized effectively, you can predict with some accuracy the level of demand for your products, including sales of specific items at certain times, and high/low times for customer visits. From here, you can schedule deliveries or staff to ensure products and staff will be available.
  3. Exceed expectations - While forecasting customer demand is important, what really keeps customers returning is when you exceed their expectations. One of the best ways to do this is by offering products or services the customers need them; or even before they need them or know they do. By understanding customer buying habits you can develop individualized campaigns that focus on their upcoming needs; offering useful products and/or services.
  4. Increase efficiency - Analyzing your existing data can help predict when you may have supply issues, or where production problems may crop up when launching a new product or service. With this warning system in place you can take steps to limit any negative repercussions or make provisions to guard against a predicted problem. This then can help increase overall efficiency.
  5. Better able to reach clients - By first tracking customer touchpoint data - when did they contact you and how - you can then use this data to forecast when your customers will be looking at social media, more willing to read an email you send, and even when they might be more willing to talk with you on the phone.
These are just a few of the reasons businesses use predictive analytics in their companies. If you are curious to learn more about how to create success for your business and the technology systems that support and allow you to utilize predictive analytics, contact us today for a chat.
Published with permission from TechAdvisory.org. Source.

May 22nd, 2014

Virtualization_May19_BMost of us are familiar with cloud-based systems to some degree and are using them in one way or another. Still, the cloud is just part of a bigger picture - a technology that has become increasingly popular known as virtualization. Adopted as a solution by many businesses, the question is what is virtualization and when if ever should it be implemented.

What is virtualization?

Virtualization is the act of migrating physical systems into a virtual environment. In other words, it is the creation of a virtual version of a device or resource; anything from a server to an operating system. By providing a virtual view of computing resources, this allows you to turn one server into a host for a group of servers that all share the same resources.

How is it different from other systems?

With virtualization, you can instantly access nearly limitless computing resources which allow for faster and broader business capabilities. It also gets rid of haphazard IT rooms, cables, and bulky hardware; reducing your overall IT overhead as well as management costs.

While many look at virtualization as the cloud, in reality the cloud is just a part of virtualization. The most important function of virtualization is the capability of running multiple operating systems and applications on a single computer or server. This means increased productivity achieved by fewer servers. Virtualization can usually improve overall application performance due to technology that can balance resources, and provide only what the user needs.

When to virtualize?

Virtualization can be a solution for many businesses, but not for all. The key is to know exactly when to virtualize. Here are four situations where a business could virtualize systems:
  • Virtualize if you rely on technology - Companies that rely on technology often use several servers and technology from hardware like laptops and networks. Basically, if your company needs technology to operate, virtualization can help you reduce the overall operation costs.
  • Virtualize if your company exceeds 20 employees - Many tech experts agree that there is no need for virtualization if you have a business with less than 10-20 employees. With that number, traditional servers are usually more than enough to cater to your needs.
  • Virtualize if you can cover the costs - While virtualization is meant to reduce costs, like any modern technology it requires an initial investment. The cost of virtualization can be high for smaller businesses to implement, however you do have an option of working with an IT partner like us. We can help you realize cost-savings or even a Return On Investment (ROI). For companies with servers in place, virtualization can be as simple as installing a free program.
  • Virtualize if you want space - Certain business operators throw away a big chunk of their money on an extra room to house large server racks, wires or even IT personnel to maintain them. The issue here is the cost of maintenance, as well as limited office space. In this situation, virtualization can help make better use of space while reducing hardware costs.
There are several reasons as to why many businesses look into virtualization. Like any type of technology, it’s a tradeoff between practicality and money. If you think you’re ready to move your systems to a virtual world or are looking to learn more about virtualization solutions, contact us today.
Published with permission from TechAdvisory.org. Source.

May 20th, 2014

Facebook_May19_BIn many countries Facebook has become one of the most popular social networking platforms. It's an important marketing tool for businesses and a great way to connect with customers online. If you have a Facebook Page, there is a good chance that you spend time curating content. Every now and then however, you may run across some inappropriate content on your Page. Removing it is important, but did you know that there is a way you can proactively prevent this type of content being posted on your Page?

Proactive monitoring posted Facebook Page content

If you are an admin for your business Facebook Page, there is a good chance that you likely would prefer to be as proactive as possible when it comes to monitoring what is posted on your News Feed and Page. The best way to do this is to use Facebook's built-in word and profanity filters.

Enabling the word filter

All Page admins have access to a word filter which can mark all posts or comments that contain words you have set as spam. You can block words by:
  1. Logging into your Facebook Page. You do need to be the admin for your account, so be sure to log in using these details.
  2. Clicking Edit Page followed by Edit Settings.
  3. Selecting Page Moderation and typing the words you want to block.
  4. Clicking on Save Changes.
When entering your blocked words, you will need to enter both the singular and plural versions because the filter works on a per-word basis. Be sure to also separate words with a comma. When you do get a post or comment that contains the blocked word, it will be sent directly to your Spam folder.

You can access this by going into your Page's Activity Log and clicking on Spam. All spam messages will pop up, and if you would like to approve a post click on the circle with a line through it, followed by Unmark as Spam. For comments, simply hover over and click Unhide.

Enabling the profanity filter

No business wants profanity to appear on their Facebook page, it simply looks unprofessional and can harm your online brand and corporate image. Facebook has a profanity filter that can help and you can enable this to work on your Page content by:
  1. Logging into your Facebook Page. You do need to be the admin for your account, so be sure to log in using these details.
  2. Clicking Edit Page followed by Edit Settings.
  3. Selecting Profanity Filter and selecting either Medium or Strong.
  4. Clicking Save Changes.
The profanity filter works off of a list curated by Facebook which have been marked by other users as offensive or words which are commonly reported as profane and offensive.

If you are looking to learn more about using Facebook in your business, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

May 15th, 2014

hardware_may12_BWhether you’re running a coworking space, consultancy firm or your own business; investing in high-quality hardware can save you from headaches and lost time. Making use of the fast-growing technologies with the right hardware can lead to a smooth operating business. Without adequate hardware, you could see your business come to a staggering halt. It is important to not only leverage technology but to know what is the most important tech solutions.

The desktop or laptop computer

The computer has quickly become the workhorse of almost every business, without which most modern businesses would likely not be able to operate. Whether operating a multi-user workstation, laptop or a desktop, investing in a reliable computer will surely save you from stress and sweat.

When looking for a computer for your business, You’re likely going to use a computer for your business for at least three to five years, so go for one that requires low maintenance. Many businesses opt for a reputable choice, like a Mac, or a PC running Windows. Many of the bigger name brands are known for their friendly user interface and minimal upkeep. For those looking for one with portability, try a laptop or ultrabook.

Regardless which system you choose, you need to ensure your new computer is compatible with your existing software and systems. The last thing you want is to invest in us a brand new machine and have to spend even more on new software or hardware updates.

Mobile devices

If you’re constantly on-the-go, having a trusty mobile device can be like having a personal assistant. Think tablets, e-book readers or even smartphones. Not only are these devices easy to carry around, but a lot of them are equipped with useful work applications and specifications that are capable of performing tasks you would usually accomplish using a computer. Many business owners find that the versatility of a mobile device compensates for its cost.

When it comes to mobile devices, there are three main systems businesses have to choose from:

  • Android - Owned by Google, you will find a wide variety of devices suitable for any need.
  • iOS - Owned by Apple, offers reliable products and a wide number of apps for your business.
  • Windows Phone - Owned by Microsoft, these devices are most suitable for offices that utilize Microsoft’s other services. This is largely due in part to the deep integration between systems.

Laserjet printers

Not every business uses a printer but even if your business is one that encourages a paperless work space; investing in a durable laser-jet printer can save time and energy. At some point you will need to print, whether that is a contract, documents or image files.Some laserjet printers are also equipped with a scanner, photocopy and fax function. With a price tag starting from approximately USD$100, having one in-house beats needing one any day.

Wireless routers

Broadband modems are an integral part of any Internet-connected business, but get your hands on a wireless router and you won’t look back at cables again. Not only does a wireless router keep your office connected to the Internet without cables, it also acts as an Internet splitter, meaning all your devices can be connected from anywhere within router range. Not only that, but most modern wireless routers come with built-in firewalls as well as the ability to limit a network to computers you trust, which means more safety for your computer.

Network servers

While personal computers are capable of acting as a network server, a dedicated server will give you the advantages of faster CPU (Central Processing Unit), high-performance memory and increased storage capacity. A good network server solution can effectively support your database, email applications and other files, as well as provide comprehensive security and backup options.

We recommend talking to a specialist to make sure you are buying the right package for both current and future needs. An IT partner like us can be a huge help in selecting, implementing and managing a comprehensive network solution.

Hardware is available in every market and the sheer amount can make choosing the right solutions difficult. However, once equipped hardware can enhance workflow as well as results.

Looking to learn more about hardware and network server solutions? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Hardware
May 14th, 2014

BCP_May13_BYour systems and data are undoubtedly an important part of your business and to protect these valuable assets you should be taking steps to ensure that your data is backed up in case of an emergency. Looking into backup solutions, it is easy to see that there are a number of different backup options that support various solutions. From tape to the cloud, it can be a challenge to figure out what you need.

Three common backup options

When it comes to backing up your systems, there are three common platforms that are used:
  • Tape
  • Disk
  • Cloud
Some businesses use all three, while others stick to using just one. While each of these options do the same thing - essentially backing up your data - there are differences between each platform.

Tape-based backup

Tape-based backup is the oldest forms of data backup available to businesses, and has been in use since the mid 1960s. Many older, or well established businesses, likely have used this method for a long time, so they may find it easier to stick with it, largely because no infrastructure upgrades are needed.

While this method may seem a little anachronistic, there are still manufacturers creating backup tapes - most notable Sony, who recently introduced a new tape system that can store up to 185TB (terabytes) of data on one tape. That's about equal to the storage capacity of around 11,800 16GB iPhone 5s.

The vast majority of businesses using this system do so as a secondary backup. They use another system to back up their data, and then back up this backup data onto physical tape which can then be moved off-site and stored in a safe location, should disaster strike.

The biggest drawback of tape stem from the fact that it is an older method and it takes longer to back up data compared to other systems. The tapes themselves are also more fragile and can be prone to failure, leading to corrupt data and unreadability. Finally, if you do need to recover from a tape backup, you are going to have to do so in a specific manner, which means it will take longer to recover your systems than other methods.

Disk-based backup

Disk-based backup solutions use a variety of disk storage units to hold backups of your data. The most popular forms of disk storage used are hard drives or optical disks. Because these systems use more modern storage methods, backup and recovery can generally be carried out far quicker than with tape systems, and can be more reliable, especially if you take care of your systems and the disks the backups are stored on.

The added benefit with these systems is that hard disks are constantly dropping in price and increasing in capacity, meaning you can fit more data on fewer devices. This helps keep costs manageable, and may result in reduced costs over time.

Because disk-based systems rely on hard drives or optical disks, there is always the chance that your backups can be lost, ruined or even stolen. Also, many companies choose to keep these physical backups on-site, so if there is a disaster this could result in the loss of these backups.

To get around this, many companies have duplicate systems. They back up to different devices which are kept off-site. This redundancy can help ensure that your data is available, but it can be expensive to purchase multiple backup solutions.

Cloud-based backup

Cloud, or online-based backup, utilizes off-site technology to host your backups. Most small business solutions work with providers who host the servers in their organization. The business then connects to the servers via a network connection in order to backup their data.

The biggest advantage of cloud systems is that they are generally more affordable. This is because you don't need to have the systems in your office, which means you don't need to pay for the data systems and the upkeep associated with them. Cloud systems are also less labor intensive because they can be managed by your IT partner.

Aside from being easier to manage, backup and recovery is usually quicker with the cloud because you can set up a solution that continually backs up. As long as you have an Internet connection, you will usually be able to restore your systems in a matter of hours.

While the cloud is becoming the most popular backup solution, there are some drawbacks. You need a faster bandwidth connection if you want to be able to back up while also working. This may require you to invest in better network infrastructure, which costs. The other issue some companies have is that because this is a new solution, they may not trust that the solution is secure. The vast majority of backup solutions available have been designed to be secure and have become a viable solution for many smaller businesses.

If you are looking to implement a backup solution in your business, contact us today to learn about what solutions we have to offer.

Published with permission from TechAdvisory.org. Source.

May 13th, 2014

Security_May13_BFor many businesses, the browser is one of the most important pieces of software you can install on your computer. It not only provides access to the Internet, but also to a myriad of other systems, including email, documents, and more. Many Windows users stick with Internet Explorer (IE) because it is automatically installed on all Windows computers. However, those who use this browser should be aware of a recent security flaw.

What exactly is a zero-day flaw?

A zero-day flaw is a security vulnerability that is taken advantage of by hackers on the day it is discovered. In other words, there are zero days between the discovery of the vulnerability and people taking advantage of it.

The way most software programs work is if a user finds a security flaw, they will usually inform the developer who will then develop a fix and release it in a patch that users download. The problem is, sometimes it is a hacker who discovers this vulnerability. Instead of reporting it, they start to capitalize on the flaw, exploiting it to attack other users before the developer becomes aware of it and has a chance to fix it.

The IE zero-day flaw

In late April, news broke that a zero-day flaw had been discovered in Internet Explorer's code. The flaw affects IE versions 6-11 - essentially every supported version of the browser. Hackers had found a previously unknown flaw that allowed them to gain the same access rights as a user.

How it worked is that the hackers sent emails to users with links to a website that hosts a malicious code. These emails were largely phishing in nature, meaning they aimed to get the user to click on a link in the email. Some of the subject lines used in attacks included:

  • Welcome to Projectmates!
  • Refinance Report
  • What's ahead for Senior Care M&A
  • UPDATED GALLERY for 2014 Calendar Submissions
In these emails there was a link to a website that hosted a code which could then be executed if the user visited the site using IE. When executed this could potentially expose the user's system. Once vulnerable, the hackers could install malicious software without the user's knowledge.

How do I guard against this exploit?

The good news is that Microsoft has released a patch that fixes this exploit. This has definitely been welcomed, and what is really interesting is that Microsoft has actually released the update for XP users as well - this coming after the cessation of support for XP.

To guard against the exploit you should firstly update the version of Internet Explorer that you are using. The easiest way to do this is to go to the Internet Explorer website and download the latest version - version 11 - of the browser. Version 11 can run on both Windows 7 and 8, so the vast majority of users should already be running this latest version.

If you are using an older version, Microsoft has pushed the patch out via both IE's automatic update feature - so restarting the browser should install the update. The other option is Windows Update. Simply running the Update program and installing the updates should ensure that the latest version of IE is installed.

For Windows 7 and 8 users, you can do this by:

  • Opening the Control Panel on your system.
  • Clicking on System or Performance and Maintenance followed by System.
  • Selecting Automatic Updates from the menu in the window that opens.
  • Following the instructions in the new window that opens.
Once installed, you should restart your computer if you aren't asked to do so. If you noticed that Automatic Updates was already ticked, try restarting your computer and this should install the updates.

If you are using XP, you can visit the Microsoft Update website using Internet Explorer and following the instructions.

Aside from updating your browser, you should ensure that your anti-virus and malware scanners are up to date and scheduled to scan your system on a regular basis. Be sure to look at all emails closely as well, if one seems a bit dodgy, or you receive one from someone you don't know, it is best to ignore it and delete it right away.

Businesses who are using XP should seriously consider updating because Microsoft will not be introducing security updates in the future, leaving your systems at greater risk of attack. At the very least, it may also be a good idea to switch to another browser like Firefox or Chrome, both of which will work on XP and are updated regularly.

Worried that your systems are not secure enough, or still running XP? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Security
May 6th, 2014

SocialMedia_May06_BWhen it comes to marketing, there are a wide variety of strategies a business can employ, with one of the most potent being content marketing. This is the act of creating your own branded content and sharing it on different mediums. When this is successful, a business can benefit from an expanded market share and customer base. The question then focuses on how to achieve successful content marketing.

In a recent infographic published on LinkedIn, a number of interesting facts were highlighted about what the most successful content marketers have in common. Here are some of the findings from the infographic and the related reports it is based on.

What do successful content marketers have in common?

Regardless of the industry, the more successful content marketeers have the following four traits in common:
  1. They have a content marketing strategist - According to the statistics, almost 86% of the successful companies have a dedicated content marketing strategist.
  2. They have a strategy - While not 100% necessary, over 66% of successful companies have a content strategy and plan, or roadmap, that dictates what content is produced and when.
  3. They spend a lot more of their marketing budget - It can be tough to split any budget, but the more successful companies spend nearly 40% of their marketing budget on content marketing, as opposed to the least successful who only spend up to 16%.
  4. They find creating content far easier - This one is kind of silly at first glance - of course it follows that whatever you find easier you will be more successful at. However, if you hire a strategist who knows what they are doing, creating content will be easier, and more likely more successful.

How exactly are they successful?

From the figures from the infographic it is easy to see what the successful content marketers have in common, but the question we really should be asking is, "What makes them so successful?"

1. Use lots of social media

The main thrust of content marketing is to get the word out in as many ways as possible. Social media is the best and most versatile way to do this, and that's why over 87% of businesses use this platform. But for a truly successful strategy you need to use more than one site and in fact the most successful use seven sites at least to share their content.

This makes sense as the more platforms you use the higher the chance that your content will be viewed. So which platforms are the most popular? LinkedIn, Twitter and Facebook are the three most popular but other platforms like YouTube, Pinterest and Google+ can also prove effective.

2. Diversify your content

In many cases diversification of services or ideas can be one of the best ways of driving a business forward. This is especially true with regard to content marketing, where the best marketeers use an average of 13 different tactics. In descending order, the five most popular tactics are:
  1. Social media
  2. Articles on your website
  3. e-newsletters
  4. Blogs
  5. In-person events
Some other tactics used include, publishing books, ebooks, and branded content tools.

While 13 may seem like a large amount, especially for small businesses, the message is clear: To be successful with content marketing, you should diversify and utilize a number of different tactics as possible.

3. Have specific goals for your campaigns

As with most aspects of business, you need a clear direction in order to be successful. Without a goal there is a good chance that your content initiatives will be somewhat aimless and lacking in overall effectiveness. There are a near endless number of targets businesses can set for their content initiatives. The three most common are:
  1. Raising brand awareness
  2. Lead generation
  3. Customer acquisition

4. It's not all digital

One interesting finding was that one of the most effective ways to drive a content marketing strategy was through face-to-face events. In fact, over 70% of content marketeers believe that these in-person approaches are effective.

What this indicates is that while digital strategies are useful, and can be a great way to reach a wide number of different customers, these can go hand-in-hand with traditional style marketing. As well as focusing on producing digital content you might want to integrate this with some good old fashioned physical collateral.

At the very least, you should be attending events that are relevant to your industry, as well as networking. By getting your name out in person, you can encourage other to connect to you on the Web where they can view your content on various platforms and interact with you online, increasing the overall effectiveness and reach of your content.

Looking to learn more about content marketing and how our various solutions can help you deliver? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media