A picture is worth a thousand words – and now a selfie may even be worth more. Later this year, MasterCard plans to jump into the facial recognition-based trend of online security with an app that allows users to verify online purchases with a selfie.
If you’ve been at the social media game for quite some time and yet have seen little to no results, there may be a number of reasons behind this. It could be inconsistent branding, poor quality content, insufficient engagement with your audience, or pushing sales on every status update.
Companies need to effectively advertise their products and services if they are to stay competitive in today’s market. But choosing the right marketing approach for your business is not easy, and you could end up spending more money on advertising that you actually make from it.
Data is essential for running an organization, and it is certainly the central component of any business continuity plan. Without immediate and constant access to data, your business will come to a grinding halt. Worse still, in the event of a disaster you could risk losing valuable data if you don’t have a backup strategy in place.
Business intelligence (BI) involves the use of a variety of software and applications to analyze a company’s raw data, and present it in a way that’s easy to understand and enables effective business decisions to be taken. But in reality, many businesses fail to have an effective BI strategy in place, causing them to lose large sums of money.
When it comes to using social media advertising to reach out to targeted audiences, Facebook is by far one of the most efficient platforms out there. The numbers speak clearly – advertising on Facebook has grown over 680% since 2010. More and more companies are jumping on the bandwagon, moving their budgets away from traditional advertising methods and increasing their social spending.
The Internet has transformed the way businesses approach clients. More and more people are using the Internet to search for what they want, and if your company’s website is ranked high in popular search engines then you can easily attract more visitors – which means more potential clients.
Data breaches are all too common and, without adequate protection, every business is at risk of external attack. In fact, it’s never been more important to ensure your organization’s policies and procedures are foolproof, and that you have contingency plans in place should something go wrong.
Unforeseen disasters can strike at any time and, when they do, your business could come to a grinding halt. A business continuity plan could prevent this from happening by securing your precious business data at another location. But all too often, data backup can be too complicated for the average IT personnel to manage.
Even with a business continuity plan in place, the success of an organization means more than safe and secure critical data. It is crucial that business owners make sure they can take care of their most important asset — their employees. To that end, here are five business continuity mistakes to avoid in order to ensure your employees’ peace of mind.