You can easily measure any celebrity’s success by one thing: their reputation. Celebs with questionable track records tend to star in less movies and make less money. This same notion can be applied to your company. By investing in the creation of a well-liked and interactive online reputation, the chances of skyrocketing towards success is a mere hop, skip and a jump away.
For some NBA fans, the Milwaukee Bucks have long been a laughingstock on court. However, their most recent loss is no laughing matter. According to Yahoo! Sports, last month a team employee unknowingly sent out names, addresses, Social Security numbers, compensation information and dates of birth of players to a spoofed email account operated by a hacker.
What do circuses, the Internet and Harry Potter fans have in common? They are all communities that house numerous individuals sharing experiences and showing support on a common interest that defies geographical limitations. The 21st Century is an age where information reaches thousands in mere seconds, and what that can do for your business is astounding, to say the least.
The worrisome rise of ransomware doesn’t seem to be slowing as Microsoft recently announced the detection of self-propagating iterations of the malware. With this evolution, it is essential for SMBs to update their understanding of this security threat in order to properly protect themselves.
Most small and medium sized businesses have a tight marketing budget – especially when it comes to social media. So if you’re looking to get noticed on Facebook, you may be reluctant to spend cash on an ad campaign. Luckily for you, there are several ways you can market your business on Facebook that won’t cost a dime.
The speed and quality of internet connections continue to offer SMBs more opportunities for reaching customers and clients. One of the most recent innovations is live video streaming, an inexpensive and convenient way to increase your business value and diversify your services portfolio.
Like all things man-made and otherwise, business continuity plans are not perfect. They too have pitfalls that can result in your business’s failure if not accounted for immediately. Don’t blame it all on the IT guy, as often times the way a system is designed can also have loopholes.
Unfortunately, we’re confronted with new web security threats every day, and today is no different. Experts have exposed a flaw in ImageMagick, one of the internet’s most commonly used image processors, that could put your site in harm’s way. By learning more about this vulnerability you’ll take the first step toward better protecting your content.
It can be discouraging for any business to post a thoughtful tweet in the morning just to see that it barely has any retweets by the end of the day. Even after hours of compiling the best 140 characters your company can think of, are you still not getting any hits? There are many tricks to maximizing your tweet’s exposure and if your company’s Twitter account is hungry for retweets, consider using a few of these tactics to increase your chances.
When it comes to marketing, it can be tough to determine the most effective strategies. There are so many different ways you can try to lure customers to your brand: a free ebook, email marketing and press releases are few strategies often used. But how do you know what’s most effective? It all comes down to looking at data to see what works best.